Brand Allegiance – Victorinox Aesthetics

So my allegiance to Victorinox wasn’t a conscious decision. When awarded a holdall for 5 years service at Electronic Arts, little did I know that experiencing something so well engineered would ensure the Swiss brand become a first choice for practical, on-the-go gear.

Hunter Mach 1 Watch
Victorinox Swiss Army Brand Hunter Mach 1Victorinox Swiss Army Brand Hunter Mach 1I’ve only ever seen one of these for sale, anywhere – and I bought it.  I love the retro  feel; it carries a seventies vibe with the squaircle frame and Hunter logo.  It’s heavy too; weighing more than expected gives it a solid and well constructed feel. It was originally available with an all rubber strap (left), an all chrome bracelet, and a rubber inlaid chrome bracelet (right).  The model I purchased has the latter Continue reading

Pulse Check.

SmartWatchSo the small screen is now the big screen, at least in terms of units and revenue opportunity – and if that isn’t confusing enough, there’s a new small screen in town.

Kickstarter has a way of launching both new and existing products, and the already available but barely known Pebble is a prime example, receiving well over $3 million in funding within a few days, and arguably more importantly Continue reading